Wednesday, June 26, 2013

Just Published: Tea and Other Hot Drinks Industry - UK - June 2013

MarketResearchReports.Biz announces addition of new report “Tea and Other Hot Drinks Industry - UK - June 2013” to its database

Tea enjoys a long-established role as a quintessentially British drink. Even today, the majority of consumers see tea drinking as part of being British, and report enjoying the ritual of drinking tea, offering a strong platform for communication around these issues.

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Table of Conent


Executive Summary
The market
The future
Figure 1: Retail value sales and forecast of tea*, UK, by value, 2007-17
Figure 2: Retail value sales and forecast of hot chocolate and malted drinks, UK, by value, 2007-17
Market factors
Growth in 25-34s will support the market
Health remains an issue
Encouraging consumers to trade up to more premium tea will add value to the market
Companies, brands and innovation
Unilever leads the market
Figure 3: Estimated manufacturer shares in the UK retail tea market, by value, 2012/13*
NPD continues to drive the market
Unilever dominates ad investment
The consumer
Almost nine in ten drink tea
Figure 4: Consumption of tea, hot chocolate and malted drinks, February 2013
Standard tea deemed traditional and refreshing
Figure 5: Correspondence analysis of qualities associated with selected hot drinks, February 2013
Three in four see tea drinking as a British trait

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