Wednesday, June 26, 2013

Now Available: Consumer Trust in Food Report - UK - June 2013 Research report at MarektResearchReports.Biz

Nearly eight in ten adults consider the food industry to be too reliant on mass manufacturing. However, for mass-produced products, highlighting the involvement of humans – whether it’s a farmer, company owner or even the workers on the production line – on-pack or in other communications, can help to convey the human dimension.

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Table of Content


Executive Summary
The horsemeat scandal and its impact
Some 17 products were implicated…
with a limited impact on sales…
but a boost to interest in British food
Figure 1: Factors influencing choice when buying food and (non-alcoholic) drink, December 2012 and March 2013
Implicated operators shorten supply chains in response
Government looks to product testing and origin labelling
The consumer
Only half of consumers trust the food industry to provide safe food
Figure 2: Attitudes towards the food industry, April 2013
Supermarkets seen by most as responsible for low prices, manufacturers for healthiness of food
Figure 3: Who do consumers see as responsible for selected qualities of food products and aspects of sourcing, April 2013
British ingredients and detailed labelling are most likely to foster trust
Figure 4: Factors that encourage consumer trust in food, April 2013
What we think

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