Thursday, June 13, 2013

Market Overview: DIY Retailing Industry - Germany - May 2013

Table of content

Executive Summary
What we think

Report Scope and Technical Notes
Defining DIY
New format, new content
Consumer spending – About Mintel’s market size
Retail sector
Financial definitions
Sales per stores, sales per sq m
Figure 1: European VAT rates, 2010-13
Country codes
Figure 2: List of country codes

Households faced with the addition of new subsidies on their energy bills provide a market for DIY retailers to tap. Energy-saving products and services, such as home insulation, smart meters and energy-saving advice, can be bundled and marketed by DIY retailers.

This report series covers the 19 leading economies of Europe. In total these countries account for around 95% of all European retail sales, excluding Russia. The focus of the report is the DIY superstores, because these are now the dominant players in the sector. In many markets, core DIY – paint, wallpaper, screws, tools etc. – is now a small part of the DIY sector proposition. Many of the large European DIY retailers are broad-range home-improvement stores with substantial gardening ranges.

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