Table of Content
Scope and Themes
What you need to know
Definition
Data sources
Consumer survey data
Advertising
Abbreviations and terms
Abbreviations
Terms
Executive Summary
The consumer
Asians are less frequent diners but
over index on fine dining and food trucks
Figure 1: Restaurant usage by type
of restaurant, by race/Hispanic origin, October 2012
Family concerns influence restaurant
choices
Figure 2: Factors that influence
Asian consumers’ restaurant choices, by presence of children in household,
February-March 2013
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Asians enjoy dining out and they
have more money to spend at restaurants as compared to the average consumer,
and yet many segments of the industry are not fully benefiting from this
potential. Asians are family-centric and are healthier eaters with
adventuresome tastes and there is much that restaurant operators and marketers
can do to better speak to their habits and desires.
Some questions answered in this
report include:
- Why are Asians not making more frequent trips to restaurants?
- Why are marketers not reaching out to Asian restaurant patrons?
- Are restaurant menus either too Asian or not Asian enough?
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