Thursday, June 13, 2013

MarketResearchReports.Biz: Asians and Dining Out Market - US - May 2013

Table of Content

Scope and Themes
What you need to know
Data sources
Consumer survey data
Abbreviations and terms

Executive Summary
The consumer
Asians are less frequent diners but over index on fine dining and food trucks
Figure 1: Restaurant usage by type of restaurant, by race/Hispanic origin, October 2012
Family concerns influence restaurant choices
Figure 2: Factors that influence Asian consumers’ restaurant choices, by presence of children in household, February-March 2013

Asians enjoy dining out and they have more money to spend at restaurants as compared to the average consumer, and yet many segments of the industry are not fully benefiting from this potential. Asians are family-centric and are healthier eaters with adventuresome tastes and there is much that restaurant operators and marketers can do to better speak to their habits and desires.

Some questions answered in this report include:

  • Why are Asians not making more frequent trips to restaurants?
  • Why are marketers not reaching out to Asian restaurant patrons?
  • Are restaurant menus either too Asian or not Asian enough?

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