Three fifths of shoppers enjoy looking around a department store, even if they are not planning to make a purchase. There is potential for retailers to use the latest technology to capitalise on dwell time and persuade consumers to buy using techniques such as personalised real-time special offers.
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Some questions answered in this report include:
- How are consumers using department stores for shopping in today’s multichannel retail environment?
- What can department stores do to attract younger shoppers?
- How can retailers encourage people to shop more at department stores?
- Is showrooming becoming an increasing issue for department stores?
- What are the main department stores doing to excel in clothing, which is one of the core categories?
- To what extent have the main players been investing in their beauty offering?
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