TABLE OF CONTENT
Introduction
Definitions
Abbreviations
Executive Summary
The market
Figure 1: UK retail sales and
forecast of cakes and cake bars, by value, 2007-17
Segment performance
Figure 2: Trends in UK retail sales
of cakes and cakes bars, by segment, value and volume, 2011-12
Market factors
Competition from alternative snacks
and home baking
Market opportunities lie in creating
more healthy choices
Companies, brands and innovation
Market share
Figure 3: Brand shares in the cakes
and cake bars market, by value and volume, 2012*
NPD activity
The consumer
Types of cakes/cake bars purchased
or eaten
Figure 4: Types of cakes/cake bars
bought or eaten in the past six months, March 2013
Choice factors –
nutritional/ingredients
Figure 5: Nutritional and
ingredient-based factors that would influence choice of cake and cake bars,
March 2013
Choice factors - other
Figure 6: Non-nutritional and
ingredient-based factors that would influence choice of cake and cake bars,
March 2013
Attitudes towards cakes and cake
bars
Figure 7: Attitudes towards cakes
and cake bars, March 2013
Barriers to buying cake and cake
bars
Figure 8: Barriers to buying cake
and cake bars, March 2013
What we think
To
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Issues in the Market
What can cakes and cake bars learn
from rival treat categories?
Do healthier options resonate in the
cake and cake bars market?
How can cake brands combat low
penetration among under-25s?
How can flavour innovation support
interest in the price-led market?
Trend Application
Trend: Perfecting the Details
Trend: FSTR and HYPR
Mintel Futures: Human
Around one in four users would like
to see more individual portions of cakes, suggesting the market could tap more
effectively into the popular impulse occasions through single packs and greater
visibility in impulse channel and aisles, effectively leveraged by cereal bars
and breakfast biscuits.
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Some questions answered in this
report include:
- What can cakes and cake bars learn from rival treat categories?
- Do healthier options resonate in the cake and cake bars market?
- How can cake brands combat low penetration among under-25s?
- How can flavour innovation support interest in the price-led market?
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