TABLE OF CONTENT
Figure 1: UK retail sales and forecast of cakes and cake bars, by value, 2007-17
Figure 2: Trends in UK retail sales of cakes and cakes bars, by segment, value and volume, 2011-12
Competition from alternative snacks and home baking
Market opportunities lie in creating more healthy choices
Companies, brands and innovation
Figure 3: Brand shares in the cakes and cake bars market, by value and volume, 2012*
Types of cakes/cake bars purchased or eaten
Figure 4: Types of cakes/cake bars bought or eaten in the past six months, March 2013
Choice factors – nutritional/ingredients
Figure 5: Nutritional and ingredient-based factors that would influence choice of cake and cake bars, March 2013
Choice factors - other
Figure 6: Non-nutritional and ingredient-based factors that would influence choice of cake and cake bars, March 2013
Attitudes towards cakes and cake bars
Figure 7: Attitudes towards cakes and cake bars, March 2013
Barriers to buying cake and cake bars
Figure 8: Barriers to buying cake and cake bars, March 2013
What we think
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Issues in the Market
What can cakes and cake bars learn from rival treat categories?
Do healthier options resonate in the cake and cake bars market?
How can cake brands combat low penetration among under-25s?
How can flavour innovation support interest in the price-led market?
Trend: Perfecting the Details
Trend: FSTR and HYPR
Mintel Futures: Human
Around one in four users would like to see more individual portions of cakes, suggesting the market could tap more effectively into the popular impulse occasions through single packs and greater visibility in impulse channel and aisles, effectively leveraged by cereal bars and breakfast biscuits.
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Some questions answered in this report include:
- What can cakes and cake bars learn from rival treat categories?
- Do healthier options resonate in the cake and cake bars market?
- How can cake brands combat low penetration among under-25s?
- How can flavour innovation support interest in the price-led market?
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