Monday, June 10, 2013

Research Report on Canadian Lifestage Marketing in Financial Services - US - May 2013


TABLE OF CONTENT

Scope and Themes
What you need to know
Data sources
Consumer survey data
Comperemedia
Abbreviations and terms
Abbreviations
Terms
Companies mentioned in this report

Executive Summary
The market
An aging population
Figure 1: Percentage of population by generation, 2012
Figure 2: Projected percentage of population by age, medium growth scenario, 2010 and 2036
Net immigration will mitigate the effects of the aging population
Figure 3: Immigrants as a percentage of total population, by age group, 2012
Debt is at all-time highs
Figure 4: Household debt to Disposable Personal Income ratio, Q4 2008-Q1 2013
Mintel consumer research
Sources of financial information
Figure 5: Sources of information about investments and financial products/services, aged 18-34 by gender, February 2013
Ownership of financial products
Figure 6: Ownership of non-retirement savings account, by age, February 2013
Figure 7: Ownership of insurance products, by age, February 2013
Personal goals over the next two to three years
Figure 8: Personal goals over next two to three years, by age, February 2013
Figure 9: Personal goals by presence of children in the household, February 2013
Financial goals
Figure 10: Financial goals to be accomplished in next two to three years, pay off/pay down credit card debt, by age, February 2013
Figure 11: Financial goals to be accomplished in next two to three years, by gender, February 2013
Figure 12: Financial goals to be accomplished in next two to three years, by age and gender, February 2013
Figure 13: Financial goals to be accomplished in next two to three years, by presence of children in the household, February 2013
Brand attributes of FSIs
Figure 14: Importance of financial brand attributes, “very important,” overall, February 2013
Generational attributes
What we think

\

Mintel Reports deliver thorough market analysis while unraveling the complexities of consumer behavior. Intricate issues are examined with clarity, revealing marketing opportunities and weaknesses. Insightful and accurate information keeps you in touch with specific market landscapes as well as larger social trends. An adaptable online interface makes it easy to find, share and interpret market data.
To Buy The Copy of This Report Visit: http://www.marketresearchreports.biz/analysis/168831

About Us

MarketResearchReports.Biz is the most comprehensive collection of market research reports. MarketResearchReports.Biz services are especially designed to save time and money of our clients. We are a one stop solution for all your research needs, our main offerings are syndicated research reports, custom research, subscription access and consulting services. We serve all sizes and types of companies spanning across various industries.

Contact
M/s Sheela
90 Sate Street, Suite 700
Albany, NY 12207
Tel: +1-518-618-1030
USA – Canada Toll Free: 866-997-4948
Email: sales@marketresearchreports.biz      
Website: http://www.marketresearchreports.biz/


No comments:

Post a Comment