TABLE OF CONTENT
Scope and Themes
What you need to know
Consumer survey data
Abbreviations and terms
Issues in the Market
Insights and Opportunities
Market Size and Forecast
Segment Performance—Sanitary Napkins/Liners
Segment Performance—Adult Incontinence Products
Segment Performance—Feminine Needs Products
Brand Share—Sanitary Napkins and Pads
Brand Share—Incontinence Products
Brand Share—Feminine Needs Products
Innovations and Innovators
Brand Preference and Stockpiling
Shopping Habits and Brand Switching
Product and Attribute Interest
Tampon User Profiles
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The feminine hygiene and sanitary protection products market is up against several challenges, including private label brands and other new product innovations. Brands that continue to innovate and offer line extensions, as well as build a relationship with users, will be most successful.
Some questions answered in this report include:
- How can name brands effectively compete with store brands in this market?
- Do new innovations such as menstrual cups steal share from traditional pads and tampons?
- Are women using sanitary protection products for light bladder leakage, instead of products designed for this specific use?
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