Table of Content
Introduction
Definitions
Sanitary protection
Feminine hygiene products
Adult Incontinence
Excluded
Methodology
Consumer research
Abbreviations
Executive Summary
Issues in the Market
Trend Application
Market Environment
Who’s Innovating?
Market Size and Forecast
Segment Performance
Market Share
Companies and Products
Brand Communication and Promotion
Brand Research
Channels to Market
The Consumer – Usage of Sanitary
Protection and Feminine Hygiene Products
The Consumer – Interest in New
Products
The Consumer – Attitudes Towards
Sanitary Protection, Feminine Hygiene and Adult Incontinence
Consumer Typologies
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With an ageing population, the
market could cater better for women who are leaving the sanitary protection
market but entering the adult incontinence market. Closing the gap between pre-
and post-menopause could come in the form of product ranges targeted to
specific needs of this time in a woman’s life. On the other end, the younger
demographics, who are influenced by recommendations, offer opportunities to
catch women as they enter the market, and drive brand loyalties.
Some questions answered in this
report include:
- How will the ageing population impact this market?
- How can the feminine hygiene market be expanded?
- What are the opportunities with the younger demographics entering the market?
- How is own-label performing in this category?
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