Monday, June 17, 2013

US Pharmaceuticals Market: The Consumer Analysis January 2013


Table of Content

SCOPE AND THEMES
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
EXECUTIVE SUMMARY
The market
Figure 1: Total U.S. Prescription market, by sales and dispensed prescriptions, 2007-11
Figure 2: Prescription drug usage, by gender and race/Hispanic origin, April 2011-June 2012
Market factors
Population
Figure 3: Total U.S. population aged 18 or older, by age, 2013 and 2018 and prescription drug usage, by age, April 2011-June 2012
Figure 4: Population, by race and Hispanic origin, 2013 and 2018
Unhealthy Americans



The pharmaceuticals industry continues to grow; however, changes to the healthcare landscape from the ACA as well as patent expirations will affect future sales

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